The television industry developed in New York and is a significant employer in the city's economy. The Village Voice was the largest alternative newspaper, ceasing all forms of publication August 31, 2018. The New York Amsterdam News, published in Harlem, is a prominent African-American newspaper. El Diario La Prensa is New York's largest Spanish-language daily and the oldest in the nation. The city also has a major ethnic press, with 270 newspapers and magazines published in more than 40 languages. Newsday, a Long Island newspaper, is also widely circulated in the city. Major tabloid newspapers in the city include The New York Daily News, which was founded in 1919 by Joseph Medill Patterson, and The New York Post, founded in 1801 by Alexander Hamilton. Two of the three national daily newspapers with the largest circulations in the United States are published in New York: The Wall Street Journal and The New York Times, which has won the most Pulitzer Prizes for journalism and is considered the U.S. More than 200 newspapers and 350 consumer magazines have an office in the city and the book-publishing industry employs about 25,000 people. One-third of all American independent films are produced in New York. Three of the " Big Four" record labels are also headquartered or co-headquartered in the city. Seven of the world's top eight global advertising agency networks are headquartered in New York. Some of the city's media conglomerates include CNN ( WMN&S), the Hearst Corporation, NBCUniversal, The New York Times Company, the Fox Corporation and News Corp, the Thomson Reuters Corporation, WarnerMedia, and ViacomCBS. New York is also the largest media market in North America (followed by Los Angeles, Chicago, and Toronto). It is a major global center for the book and magazine publican, music, newspaper, and television industries. The media of New York City are internationally influential and include some of the most important newspapers, largest publishing houses, biggest record companies, and most prolific television studios in the world. New York City has been called the media capital of the world. To maintain the momentum of the conversation, the messaging of the postlaunch phase of the campaign highlighted the unique benefits available to online shoppers at With each Website card, the brand shared an advantage and a clear call to action that encouraged Twitter users to check out the store.Overview of mass media in New York City, New York, United States On launch day and for one week after the launch of the online store, chose Website Cards as a way to showcase the great products available and drive traffic to the new refreshed its creative throughout the campaign and offered time-sensitive, Twitter-only special offers to website visitors to ensure it was making the most of the real-time nature of Twitter. Throughout the teaser portion of the campaign, invited people to guess what was behind the box for a chance to win a 20CHF gift card. For five days, it Tweeted pictures of a cardboard box being slowly torn open - finally revealing the site logo on the fifth day. It chose “unboxing” as the theme for this suspense-inducing teaser campaign. To generate prelaunch excitement and build awareness, ran Promoted Tweets with images to tease the unveiling.
In order to build buzz and engage consumers around the launch of its online store, developed a three-stage Twitter campaign that targeted users before, during, and after the launch.
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